Advertisers have found yet another open space — and a client definitely in need of cash — to push their products: the airline boarding pass. The ads will appear on passes customers print at home.
Sojern Inc., which is selling the ads, said Delta Air Lines Inc. would begin using the ads on Tuesday for flights to Las Vegas and on all other domestic destinations soon afterward. American Airlines, Northwest Airlines, US Airways, Continental Airlines, and United Airlines have also signed up, Sojern said.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
