When the Flipboard app for the iPad was launched last summer, a lot of people got pretty excited about its potential. It could integrate information from your Facebook, Twitter, and just about anything else you wanted to read and put it all in a sort of paginated magazine format. Like slick, if largely arbitrary, layout. Kind of demonstrated the cool design that the still-nascent iPad was capable of.
But then we didn’t hear much about the technology for a long time. No news to report, I guess.
Now suddenly it’s storming back! Flipboard raised $50 million from venture capital funding on a valuation of $200 million. But also: OPRAH!
Another major element of Flipboard’s expansion plans has to do with attracting publishing partners to the app. Partners like Oprah.
The partnership will mean new Flipboard users will see recommended sections on the app’s front page — Twitter, Facebook and now Oprah. While the first two allow users to customize the content that fills in their particular version of Flipboard’s “social magazine” — Oprah’s page will essentially be a magazine filled with stories, videos and photos from Oprah.com and the other province’s of Winfrey’s media empire.
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