The NBA Finals start tomorrow, and most fans probably have a team they are hoping wins – either the Dallas Mavericks or the Miami Heat.
There is one company, however that won’t mind either way. That’s because it owns the naming rights for both team’s arenas: The American Airlines Center in Dallas and the American Airlines Arena in Miami.
Analysts say each game in the series is worth about $9 million in brand exposure for American.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
