Dan Hesse, the CEO of Sprint (the George Harrison of wireless carriers) says he doesn’t know how much longer Sprint can afford to offer unlimited data plans: “Every few months we take a look, we take a look at tonnage, and we take a look at all the things we’re doing to offload tonnage … we’ll just continue to monitor it. Nothing is forever … [but] we think it’s a terrific opportunity to differentiate ourselves in the market.”
Let me run that through the CEO translator program I got here… ah yes, here we go:
“WE ARE TOTALLY ENDING UNLIMITED DATA.”
Hesse also had harsh words for the proposed merger of Paul and Ringo, saying that a world dominated by John and “Pringo” (I’m stretching the analogy, stay with me) would mean the end of the wireless industry in America. He added, “If this thing goes through I hope you like 4G, because it’s going to be the last generation America ever gets.”
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