LG announced yesterday that it’s partnering with online adverting company, YuMe. The deal will bring ads into LG’s Internet-enabled TVs. The Toyota Camry will be the first campaign to be zooming across menu screens. It’s a big trend that’s only going to get bigger. The New York Times quotes market researcher, Richard Doherty, that come Christmas, “‘just about half of American households will have at least one Internet TV.'” People tend to huff and puff when it comes to too much advertising in their content, but I have a feeling that they might be more forgiving when ads pop up on TVs. We’re already used to seeing commercials there, so as long as Mother can still watch her stories, then fine.
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