And now to Marketplace Sports! Alabama won the national championship in college football last night.
And of course a big tradition for any team that wins is the whole dumping the cooler full of gatorade on the coach thing.
So in today’s Mid-day Extra, we explore the culture and economics of the Gatorade shower.
Monica Hesse is style reporter for the Washington Post, and she recently did a profile on the ritual.
She says that while today, many drink companies like Gatorade intentionally make partnerships with sports team, when the Gatorade dump began back in the ’80s, it was much more organic.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
