Part of Apple’s allure has always been its sense of exclusivity. Its products rarely go on sale, they usually cost a little more and have created legions of fans lusting after anything with the Apple logo on it. The products aren’t ubiquitous either. You can find them online, at an Apple store, or at Best Buy. Add Target to that list. The retailer has made a lucrative habit of carrying specialty brands such as Missoni and Gwen Stefani’s Harajuku line of clothes for kids, and now select stores will have mini-Apple stores inside. The companies are set to open 25 stores within stores this year.
I don’t know about you, but it seems like whenever I go to Target with a simple plan of buying a birthday card or something, I’m hard-pressed not to walk out of there having spent $50 on other “essentials”. If there’s more of a chance to pick up and hold shiny computer gizmos, I may just have to impose a ban on
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