This final note to chew on today. Mike and Ike are splitting up. The maker of the eponymous fruity chewy candy has a new ad campaign coming. They’re going separate the Mikes from the Ikes and sell ’em that way.
But which one is which? We called Brian Revell. He runs a Mike and Ike’s store at the Mall of America in Minnesota — they sell Peeps there, too, by the way — and asked him if anyone there knew.
Brian Revell: We don’t, actually. They definitely like their secret private lives, they would never share their identities. So it’s definitely ambiguous for a reason. So no, nobody knows their identities.
It’s candy, you guys.
Candy.
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