It’s not that easy to be a YouTube superstar
YouTube used to be a place that was mostly about curiosities, bits of original, unedited video clips by amateurs. Then people started getting serious. The amateurs started getting famous because of what — and how much — video they were putting on the website. YouTube started selling ADS on all those videos, and giving some of that money to creators. Leslie Kaufman is a media reporter for the New York Times. She wrote a story this week on how hard it can still be to make the big bucks even when you’re a super YouTuber.
Click play above to hear the whole interview.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.