App sales plateau in the age of ‘freemium’
App sales are a multibillion dollar industry, but a new forecast from eMarketer says that sales of apps have plateaued.
Part of the reason is the growth of so-called “freemium” apps, which are free to download but have items for sale inside the app. The freemium business model is tantalizing to developers.
Click the media player above to hear more.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
