The "Most Interesting Man in the World" isn’t so interesting anymore

Kai Ryssdal Mar 9, 2016
HTML EMBED:
COPY
Long-time actor for Dos Equis, Jonathan Goldsmith in character at a promotional event.  Eugene Gologursky/Getty Images for Dos Equis

The "Most Interesting Man in the World" isn’t so interesting anymore

Kai Ryssdal Mar 9, 2016
Long-time actor for Dos Equis, Jonathan Goldsmith in character at a promotional event.  Eugene Gologursky/Getty Images for Dos Equis
HTML EMBED:
COPY

I don’t always drink beer but when I do, I prefer Dos Equis.

Actually, neither of those things are true, but there is beer marketing news today.

Dos Equis is replacing the actor who played The Most Interesting Man in The World in their ads of the same name that’ve been running the past 10 years or so.

Jonathan Goldsmith is the actor in question and not that there are any hard feelings or anything, but the last ad he filmed shows launching on a one way trip to Mars.

Also, those ads have been running for 10 years?

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.