Blue Bottle could gain shelf space but lose chic with Nestle majority stake
Blue Bottle could gain shelf space but lose chic with Nestle majority stake
Like many startups, getting bought by a huge company is the dream for many small entrepreneurial food and beverage brands. Global food corporations are facing backlash, and specialty and craft focused products can help them increase sales. Blue Bottle leadership will retain some control and its headquarters in Oakland, California, but translating its very specific aesthetic to a larger market will take thought and care.
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