Media powerhouses go after big ad dollars for the upcoming TV season
Media powerhouses go after big ad dollars for the upcoming TV season
Two of the big media companies are reporting earnings this week. The Walt Disney Co. reports after the close of the bell today and 21st Century Fox’s earnings report is expected tomorrow . That means plenty of talk about Disney’s recent box office successes and its pending acquisition of Fox’s entertainment assets. But next week, the focus will shift to TV. It’s upfront season, when broadcasters sell most of their commercial slots for the fall season and the coming year.
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