Amazon hopes to grow in India with a Hindi website
On Tuesday, Amazon became the second U.S. company, after Apple, to reach $1 trillion in market value. But the company also made another big move in a market halfway around the world: India. Amazon is now offering its website and app in Hindi for Indian consumers, in addition to English. While just about 10 percent of Indians speak English, most of e-commerce in the country is conducted in it. Amazon hopes the move will help it reach new customers in India’s largely untapped market of 1.3 billion people.
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