A look back at the "pivot to video" after a new lawsuit alleges Facebook misled about video viewership
A look back at the "pivot to video" after a new lawsuit alleges Facebook misled about video viewership
In a lawsuit made public this week, a group of advertisers allege Facebook knowingly misrepresented the amount of time users spent watching videos on the site in 2016. Facebook has acknowledged its numbers were overstated, but denies wrongdoing. The measurement error may have impacted more than just advertisers. It occurred at the same time as the social media giant was encouraging news organizations to upend their business models to chase video ad dollars.
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