How to predict box office numbers for movies like "Captain Marvel"?
How to predict box office numbers for movies like "Captain Marvel"?
The new action movie “Captain Marvel” hits theaters today. Some analysts have spent months predicting how well the film might do. Box Office Media, a company which projects and tracks opening numbers, expects the superhero movie could bring in more than $160 million dollars in its first weekend. But just how do box-office tracking companies make these predictions well before anybody sets foot in a movie theater?
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