CVS tries to gain customers … with smiles
CVS wants to be more than a traditional drug store. It’s teaming up with SmileDirectClub, a startup that provides teeth whitening and straightening services, in order to bring in more store traffic. The deal will bring SmileDirectClub’s teeth scanning and evaluation services to a few hundred CVS stores across the nation. It’s a strategy that also has benefits for SmileDirectClub, which will get cheap access to physical locations.
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