Food cannons and goat yoga: Farmers get creative for profits
Food cannons and goat yoga: Farmers get creative for profits
Since the trade war has dragged down the price of certain crops, some farmers are hoping to cash in on the fun this season. It’s called “agritainment,” when farms open attractions like corn mazes, hayrides and pumpkin patches.
But these days, newer thrills are being offered, like shooting produce out of cannons and goat yoga. In some cases, selling corn as cannon ammunition is making more money per ear right now than selling it as food.
Adam Thompson wrote about agritainment and the food cannons for the Wall Street Journal. He spoke to “Marketplace” host Kai Ryssdal about the business and how much money farmers can really make by letting people shoot corn out of a cannon.
“You’re not going to save the farm with a food cannon, but it’s getting people to come to the farm to have fun. Then they might buy more than would have otherwise.”
The Wall Street Journal’s Adam Thompson
Click the audio player above to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
