Google enters a different kind of arms race
Google is planning to purchase fitness tracking company Fitbit for $2.1 billion. More and more people are getting a watch or bracelet to help manage their exercise, track their sleep, even their heart rate. And that’s all data companies want, especially if your smartwatch is made by the same company that makes your phone. That market is dominated by Apple so far, but this Fitbit deal could make Google a formidable competitor.
Click the audio player above to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
