Denise Guerra
Latest Stories (4)
U.S. box office bombs, international movie gold
Aug 2, 2013
There is no exact science to figuring a movie's cache of "bomb" versus "bling" in the eyes of theatergoers.
Educating a journalist: Is J-school worth it?
Jul 22, 2013
Journalism is changing, and so are J-schools. But what about all the students in the middle?
U.S. shoppers think price, those in Asia look at the brand
Jul 9, 2013
When it comes to what motivates shoppers, culture can change how people think of different consumer products.