Doug Tribou

Sales of basketball shoes hit $3.7 billion dollars last year. A look back at two athletes' endorsement deals that changed the industry.

When an athlete’s profile rises, so does the potential for social media miscues.

From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.

The NFL season kicks off when the New York Giants host the Dallas Cowboys, but regular referees won't be there because of a contract dispute. We check out the financial lives of the men who wear black and white to make some green.