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Erika Soderstrom

"Marketplace Morning Report" Associate Producer

SHORT BIO

Erika works with a group of extraordinary producers to chase business and economic stories heard on “Marketplace Morning Report.”

Latest Stories (269)

Skin in the Game

Video game Dot's Home brings a story of housing injustice to life

by David Brancaccio and Erika Soderstrom
Mar 18, 2024
The interactive game lets players follow one family's account of disadvantage and discrimination through the generations.
"We wanted to tell a multigenerational story, because when you think about housing disadvantage, it is cumulative," says Christina Rosales, above, co-creator of Dot's Home.
David Brancaccio/Marketplace
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Behind the curtain: What it’s like to be a professional performer

by Erika Soderstrom
Mar 15, 2024
For performer Jonathan Betchtel, it all started with the film "Moulin Rouge."
With long hours, tough schedules and challenging physical demands, the life of a performer can be a constant hustle.
Courtesy Nate Watters
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Can the rip-roaring good times for the stock market last?

by David Brancaccio , Meredith Garretson and Erika Soderstrom
Mar 14, 2024
Rock bottom interest rates and reduced corporate taxes have helped buoy stock market gains in the past decade.
"There are other parts of the world where stock markets have been doing well recently, but nothing quite as extraordinary as the kind of scale of what's been happening in the U.S.," said The Economist's Zanny Minton Beddoes.
Drew Angerer/Getty Images
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Economic Pulse

How a virtual fitness company is staying strong in a changing market

by David Brancaccio , Natalie White and Erika Soderstrom
Mar 13, 2024
With people returning to physical gyms, Jeff Witherspoon, CEO of E2M Fitness, says doctors' advice to patients is boosting his service.
E2M Fitness founder and CEO Jeff Witherspoon. "I think all fitness companies are seeing that Peloton effect," he said.
Courtesy Witherspoon
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The business behind HBCU marching bands

by Erika Soderstrom and Natalie White
Mar 11, 2024
The marching bands at historically Black institutions can be the face of their schools — pulling in prospective students who may not even join the band.
Prairie View A&M University's marching band performs with excellence, even without proper resources.
Courtesy Marching Storm
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"Invisible Beauty"

Bethann Hardison on why changes in the modeling industry take so long

by David Brancaccio and Erika Soderstrom
Feb 26, 2024
We hear how model and activist Bethann Hardison continues to fight for diverse runways.
Courtesy Magnolia Pictures
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"Invisible Beauty"

Why the fashion industry's commitment to diversity feels like a fad

by David Brancaccio and Erika Soderstrom
Feb 21, 2024
Brands’ commitment to change the industry ebbs and flows.
Three looks from the Luar show during February 2024 New York Fashion Week.
Albert Urso/Getty Images
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How Seattle cabaret performers weathered the pandemic

by Erika Soderstrom
Feb 14, 2024
How cabaret performers weathered the pandemic.
The pandemic devastated many performers' businesses — and forced some to confront the possible end of a career.
Courtesy Nate Watters
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"Invisible Beauty"

Behind the catwalk: how models are recruited and signed to exploitative contracts

by David Brancaccio , Erika Soderstrom and Natalie White
Feb 13, 2024
What is being done to protect models and hold agencies accountable?
"'Suffocating.' 'Exploitative.' 'Opaque,'" are some of the words used to describe the contracts models work under, Variety's Tatiana Siegel explained.
Charly Triballeau/AFP via Getty Images
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Brewing up hops and bops: how a small brewery hits all the right notes

by Erika Soderstrom
Feb 5, 2024
Discover the brewery centering its business on music education.
Conductor, pianist and brewery owner Bill Eddins built a business that blends tasty brews with music education.
Courtesy Bill Eddins
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