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Erika Soderstrom

"Marketplace Morning Report" Associate Producer

SHORT BIO

Erika works with a group of extraordinary producers to chase business and economic stories heard on “Marketplace Morning Report.”

Latest Stories (269)

How inflation is impacting holiday ads

by David Brancaccio and Erika Soderstrom
Nov 30, 2023
Advertisers are taking current market conditions into consideration when competing for consumer dollars.
A screenshot from Chevy's 2023 holiday ad, which features a family grappling with the effects of Alzheimer's. Some advertisers are ploying to viewers' emotions to distinguish their brands this year.
Chevrolet/General Motors via YouTube
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Skin in the Game

Up-and-coming video game developers share their dream jobs

by David Brancaccio , Alex Schroeder and Erika Soderstrom
Nov 21, 2023
Video games have already grown bigger than a couple of other entertainment industries combined.
Students at the nonprofit Gameheads in Oakland, California spent the summer developing new video games. The group behind one called Project: Black Cat pushed the limits when it comes to making an online multiplayer game. Pictured here, from left to right: Trevor Cardoza, Jude Herbert, Matt Zhang, Melissa Romo Martinez, Jordon Dabney and Ryan Ramos.
Kelly Silvera/Marketplace
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Being priced out of LA comes with its own cost

by Erika Soderstrom
Nov 13, 2023
With rent nearing $3,000 for a two-bedroom apartment, Brenda Mendoza decided to purchase a home instead. Problem is, she now lives nearly 100 miles away from work.
Brenda Mendoza, an employee at JW Marriott, decided to move out of LA after seeing rents continue to rise. Now she has to start her day at 3 a.m.
Erika Soderstrom/Marketplace
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Meet the entrepreneur who started a gym centering inclusive fitness

by Erika Soderstrom
Nov 3, 2023
Many gyms lack proper resources for people with physical disabilities, so Wesley Hamilton designed one.
Wesley Hamilton, founder of the Disabled But Not Really Foundation, shares his story.
Courtesy Disabled But Not Really Foundation
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"Telemarketers"

Yes, young people can fall victim to scams

by David Brancaccio and Erika Soderstrom
Oct 31, 2023
Anti-scam education “is not information to just pass on to your grandmother,” says Emma Fletcher of the Federal Trade Commission.
Rip-off schemes involving investments, jobs and online shopping usually target younger people, says Emma Fletcher, senior data researcher at the Federal Trade Commission.
Matt Cardy/Getty Images
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What’s "Davos in the Desert" and why does it matter

by David Brancaccio and Erika Soderstrom
Oct 24, 2023
We take a look at why financiers have flocked to Riyadh for face time with the crown prince.
The annual event informally known as “Davos in the Desert” is used "as an opportunity to pitch Saudi Arabia as a destination for investment," explained the BBC's Sameer Hashmi.
Giuseppe Cacace/AFP via Getty Images
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"Telemarketers"

Inside the world of immigration scams

by David Brancaccio and Erika Soderstrom
Oct 20, 2023
From faux English language programs to government impersonators, here's how criminals are targeting immigrants.
Complicated immigration law creates an opportunity for bad actors.
Getty Images
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Sociologist explains how the workplace can uphold racist practices

by David Brancaccio and Erika Soderstrom
Oct 17, 2023
Overt racism in the workplace is illegal, but that doesn’t mean work is equitable.
Professor Adia Harvey Wingfield discusses how the gray areas of work can harm people of color.
Courtesy Harvey Wingfield
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Nobel Prize winner Claudia Goldin on remote work's potential to narrow gender pay gaps

by David Brancaccio , Ariana Rosas and Erika Soderstrom
Oct 13, 2023
Claudia Goldin, winner of the 2023 Nobel Prize in economics, discusses the impact of care responsibilities disproportionately falling on women.
"It's not just the person who has the greater care responsibilities who is giving up something," said Nobel laureate Claudia Goldin, "but it's the other person who is living a life of the high-flyer, but is not going to see his child take her first step."
Carlin Stiehl/Getty Images
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The economic impact of Kevin McCarthy's ouster as House speaker

by David Brancaccio , Erika Soderstrom and Meredith Garretson
Oct 5, 2023
What developments in the House could mean for a potential government shutdown, funding for Ukraine and more.
With Kevin McCarthy being removed as speaker of the House of Representatives, the chances of a government shutdown in November have increased, according to Ian Bremmer of the Eurasia Group.
Andrew Caballero-Reynolds/AFP via Getty Images
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