Janne K. Flisrand
Latest Stories (36)
CFL faux pas from an ecological intelligence expert
Jul 7, 2009
I just enjoyed the first 45 minutes of a Minnesota Public Radio call-in show. Daniel Goleman is touting his book, "Ecological Intelligence: How...
"Natural" strikes again - and someone calls it out
Apr 23, 2009
Amy Tennery at Slate's "The Big Money" highlights "Green claims that make us see red."...
New report: Greenwash grows in a bad economy
Apr 15, 2009
(Images via Terrachoice)
Greenwashing is up an average of 79% since 2007 (a rare expanding economic sector these days). Apparently, companies h...
The magic of marketing
Mar 3, 2009
I was prepping a presentation called "Green or Greenwashing" for the Duluth Energy Design Conference and found this cartoon that makes me smile.
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Teaching climate change or a Sharp sales technique?
Feb 3, 2009
(Photo credit: Jared Flesher, New York Times' Green Inc. blog)
As a former teacher, this Green Inc. article caught my interest and raised a red ...
"Go green" goes down -- send greenwashing with it
Jan 8, 2009
Sustainable Industries predicts that in 2009, going green will go down -- because everyone's done it. Thanks to its prevalence, it's harder for...
On how to find green cleaning, not green washing
Jan 6, 2009
I came across this 6-minute video on how to identify and avoid greenwashing when buying cleaning products or hiring someone to clean your home. ...
Angie's List invites (encourages) 400,000+ companies to greenwash
Dec 19, 2008
Angie's List is providing new tools and incentives for small and large companies across the country to slap on some green paint. They provide...
Greenwash alert: Minnesota jobs policy
Nov 11, 2008
Yesterday, Minnesota Governor Tim Pawlenty presented an extension of JOBZ (Job Opportunity Building Zones) to incorporate jobs related to renewable...
The greenwash lurking across the street
Nov 3, 2008
A couple days ago, I wandered into my bank - my secondary bank. I've been loyal to a local bank that has the most incredible community investment...