Jo Easton

Latest Stories (9)

The Greenwash Brigade wraps: What's changed in three years?

Aug 23, 2010
Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...

Looking back: Were the 2010 Olympics green, green-washed, or green-wished?

Mar 1, 2010
The 2010 Vancouver winter Olympics were to have been the greenest in history and there's no shortage of hits when you search for "Green Olympics...

Wrapping up 2009 in greenwash

Dec 21, 2009
It's been a little while since the Greenwash Brigade has piped up, but never fear, dear readers -- we're not going anywhere. Throughout the week,...

A Wordle for your thoughts?

Feb 4, 2009
Hi everyone -- I'm Jo, and I hide behind the scenes most of the time here. I've been thinking about the topics we cover on the Greenwash Brigade,...

Start 2009 with Heidi's consumer resources list

Jan 2, 2009
Heidi's consumer product posts have always generated discussion among Greenwash Brigade readers. Start 2009 with a list of Heidi's favorite...

2008's greenwashes of the year

Dec 22, 2008
The Greenwash Brigade brings you our favorite greenwashes of 2008. Some good, some bad, some just plain funny -- and in no particular order. (V...

How bad is greenwash? Well, it depends.

Aug 6, 2008
Siegelbaum: The debate between Joel Makower of GreenBiz.com and Jeffrey Hollender of Seventh Generation on the magnitude of greenwashing has been...

Seventh Generation's greenwashing trifecta

May 5, 2008
The Greenwash Brigade responds to Jeffrey Hollender's interview with Marketplace's Sarah Gardner. Check back with the blog throughout the day as...