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Kristin Schwab

Reporter

SHORT BIO

Kristin Schwab is a reporter at Marketplace focusing on the consumer economy. She's based in Brooklyn, New York.

Before Marketplace, Kristin produced narrative and news podcasts for The New York Times, New York Magazine and The Wall Street Journal. She teaches audio journalism at her alma mater, Columbia Journalism School.

Kristin also has a BFA in dance from NYU's Tisch School of the Arts. After performing with ballet and modern companies, she got her start in journalism as an editor at Dance Magazine. Kristin grew up in Minnesota and has been a bit reporting obsessed since watching the '90s PBS show "Ghostwriter" as a kid. Yes, she had one of those necklace pens and a marbled composition notebook.

Episodes by Kristin (15)

Marketplace

One meeellion dollars!

Jun 11, 2024
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Marketplace

The clean energy boom can't come fast enough

Jun 10, 2024
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Marketplace

The complexity of succession planning 

May 21, 2024
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Marketplace

The future of dining

May 20, 2024
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Marketplace

Rents outpace wages in big cities across the U.S.

May 8, 2024
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Marketplace

Steel tariffs déjà vu 

Apr 17, 2024
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Marketplace

“This is the time to be a saver”

Apr 2, 2024
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Marketplace

Ultimately, the joke's on Gmail rivals

Apr 1, 2024
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Marketplace

Can we break out of the mortgage lock-in effect?

Feb 19, 2024
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Marketplace

Shoppers love easy returns. But retailers aren't sold on 'em.

Nov 24, 2023
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Latest Stories (512)

ESPN enters the competitive world of online sports gambling

by Kristin Schwab
Nov 14, 2023
The company hopes to win a piece of the nearly $85 billion global sports betting market, now dominated by DraftKings and FanDuel.
ESPN Bet will be able to offer something other betting apps can't: media content from ESPN. But that doesn't ensure success.
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Dating apps struggle to compete in a saturated market

by Kristin Schwab
Nov 14, 2023
Take Bumble. Its stock price started at around $70 a share when it went public in early 2021. It’s now around $14.
A lot of dating app users are "feeling swiped out," said Liesel Sharabi, a professor of communication at Arizona State.
Joe Raedle/Getty Images
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Big box stores go big on renovations to tempt shoppers

by Kristin Schwab
Nov 7, 2023
They're trying to stay ahead of what customers, now used to online convenience and speed, expect from a retailer.
Endless aisles are Walmart’s strength — but also its weakness.
Joe Raedle/Getty Images
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Starbucks is betting there aren't enough Starbucks

by Kristin Schwab
Nov 6, 2023
The beverage chain has a plan to grow to 55,000 locations globally, including some that specialize in drive-thru and delivery.
Starbucks plans to open more locations focused solely on delivery and drive-thru.
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How Slack, email and Zoom are making us less productive and more overwhelmed

by Kristin Schwab
Nov 1, 2023
Digital platforms have become especially difficult to manage with the rise of remote work.
While digital platforms like email, Microsoft Teams and Slack have increased productivity in some ways, they also mean more time responding to messages and less time accomplishing work tasks.
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Why are Americans' views on the economy so mixed?

by Kristin Schwab
Oct 30, 2023
In one poll, 44% of respondents say they’re stressed about the economy. Meanwhile, 34% say they’re optimistic.
Change is hard. And it’s not fun, even if your raise does cover how much extra you’re spending at the grocery store. 
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CEO turnover is big right now

by Kristin Schwab
Oct 30, 2023
From January to September this year, more than 1,400 CEOs have left their jobs. That’s up by almost 50% from the same period last year.
Now that the pandemic’s dust has settled, more companies are shaking things up at the C-suite level.
Ryan McVay/Getty Images
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Interest rates for retail credit cards reach all-time high

by Kristin Schwab
Oct 26, 2023
Rates now average nearly 29%, according to Bankrate. By comparison, the typical rate for a standard Visa or Mastercard is around 21%.
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"Overemployed" people secretly work overlapping remote jobs

by Kristin Schwab
Oct 23, 2023
They do it for the money. But overemployment also symbolizes a change in Americans' attitudes toward work.
There are online forums where people share tips about how to work overlapping remote jobs.
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LinkedIn's "wholesome" vibe could be making it popular with teens

by Kristin Schwab and Sean McHenry
Oct 18, 2023
In addition to getting career boosts, young people like the platform for its positive tone, says journalist Anya Kamenetz.
"I got responses from, like, 65 teenagers," says journalist Anya Kamenetz. "And I just was so surprised to see LinkedIn coming up again and again."
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