Rico Gagliano

Latest Stories (153)

Credit Crisis Confusion: the one-act play

Oct 1, 2008
Just how did we get into this credit crisis? The ongoing story is full of confusing terms and obscure financial products. Even the sellers didn't know what they were. The Marketplace Players try some out.

Avalanche of crisis books is coming

Sep 25, 2008
Publishers are getting piles of pitches for books about the financial crisis -- one says the number of proposals for business books he receives has doubled. Rico Gagliano has more on the story.

Google's dialing in to new market

Sep 23, 2008
Google has unveiled its long-awaited smart phone, called Android. It goes on sale next month and has a lot of features that will draw comparisons to Apple's iPhone. But Google may have another competitor in mind. Rico Gagliano reports.

Now banks have to market reassurance

Sep 17, 2008
Clearly, banks have some work to do convincing people their deposits are safe. Under the circumstances, that's a pretty tall order. Rico Gagliano gets some ideas from marketing expert Faith Popcorn

McDonald's targets Starbucks attitude

Sep 11, 2008
We've been hearing a lot lately about negative TV ads stirring up America's ongoing culture wars. Some new ones are about to come out, not from one political candidate attacking another, but from McDonald's attacking Starbucks. Rico Gagliano reports.

Putting theaters to work post-Labor Day

Aug 29, 2008
Labor Day marks the official end of blockbuster summer movie season. Now comes the dry spell as audiences await the Oscar warm-up. But cinema chains have come up with unusual ways to put empty theaters to use. Rico Gagliano reports.

Investors holding on to Fannie, Freddie

Aug 22, 2008
Shares in Fannie Mae and Freddie Mac suffered yet another meltdown this week, and the government might step in to bail them out. If that happens, shareholders risk losing all their money. Even so, some of them are staying put. Rico Gagliano reports.

Is Elvis still the King of profit?

Aug 18, 2008
It's Elvis week in Memphis, and The King still manages to have a royal presence by pulling million of profits for the city every year. But with a younger generation taking over, how long can he cash in? Rico Gagliano reports.

There's truth behind the 'Colbert Bump'

Aug 14, 2008
Legend has it that politicians interviewed on The Colbert Report see a significant bump in fundraising after they appear on the show. Rico Gagliano did a little research and found the numbers backed up the theory.

Site lets you peek at a startup's future

Aug 7, 2008
A new site called YouNoodle launched an application to help you calculate the potential success of web startups. Rico Gagliano takes the service for a test drive.