Economic Perceptions/Economic Reality
What voters believe about the economy doesn't always match what the hard data tells us. In 2024, we're exploring how that disconnect could affect election outcomes.
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From This Collection
How political ads try to shape the way we feel about the economy
Apr 3, 2024
Campaigns and advocacy groups may spend up to $17 billion on ads in 2024. Many pitches will focus on the local and the personal.
Perceptions that the economy's bad can cost you an election, even if the economy isn't actually bad
Mar 28, 2024
In 1992, voters’ perception that an improving economy was actually a bad economy contributed to Bush’s loss to Clinton. Could the same thing happen to Biden?
What does a “good” economy look like — and are we in one?
Mar 27, 2024
Voters’ views on the economy don’t always match their own situation or national trends. The gap can color their views of candidates.