Facebook Fallout

Facebook’s leaders are being called on to explain themselves before officials here and in Europe. The Federal Trade Commission is examining whether Cambridge Analytica, the company that improperly siphoned the data of millions of Facebook users to create political profiles, violated a consent agreement. Now, the fact your information is for sale on the internet […]

With enough data, could a company predict what you want? That’s the idea behind psychographic advertising: A company builds a profile of each customer and uses it to manipulate their emotions through marketing. This type of advertising is at the heart of a scandal involving Cambridge Analytica, which used Facebook to get this type of […]