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How We Shop

From online to in-store, an exploration of what we buy, why and how.
How We Shop

Tell us how you shop

Marketplace Staff Jan 26, 2021

From This Collection

How We Shop

How we shop for clothes now

by Marielle Segarra
Jun 25, 2021
Apparel sales are up lately. But the kind of clothing many people want to wear has changed because of the pandemic.
Some consumers have opted for more comfortable clothing, and clothing that expresses comfort with who they are.
Christopher Furlong via Getty Images
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How We Shop

How We Shop: A trip to the mall with a fashion business expert

by Marielle Segarra
May 12, 2021
Ever wonder why you keep seeing the same clothing trends in store after store? Or why a certain color is everywhere?
This spring, retailers like Nordstrom, Neiman Marcus and Anthropologie are carrying lots of pinks, pastels and "happy" styles.
Tim Boyle/Getty Images
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How We Shop

How We Shop: Losing a job

by Marielle Segarra
Mar 25, 2021
Here's how one family had to rethink the way they spend money after a layoff.
Cecilia Linton used to make enough money that when her kids wanted something, she could say yes, easily. Getting laid off at the beginning of the pandemic has changed her whole family's relationship with money.
Zerbor/Getty Images
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COVID-19

What is makeup for during a pandemic?

by Marielle Segarra
Feb 10, 2021
Social distancing has made some women more aware of what wearing makeup means for them, whether it's peer pressure or self-care.
For some women, makeup provides an escape. For others, it's a social nicety.
Astrid Stawiarz/Getty Images for NYX Professional Makeup
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Back to Business

The shoe economy, almost a year into the pandemic

by Marielle Segarra
Jan 26, 2021
With so many people staying home in their slippers, shoe sales have fallen dramatically. You can see that play out in neighborhoods.
The pandemic has emptied stores in Brooklyn, New York, that once did healthy in-person business.
Angela Weiss/Getty Images
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How We Shop

How We Shop: Secondhand

by Marielle Segarra
Aug 13, 2020
How one thrifter is confronting the ethics of buying clothes secondhand and reselling them at a markup.
Tagged clothing at a thrift store in San Francisco.
Justin Sullivan/Getty Images
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How We Shop

How We Shop: a New Year's shopping fast

by Marielle Segarra
Jan 1, 2020
Ever look around and realize you have 17 bottles of hand lotion?
Haley Falconer started the post-holiday season with a shopping fast.
Sean Gallup/Getty Images
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How We Shop

How We Shop: Ethically (but that can be hard)

by Marielle Segarra
Dec 20, 2019
Trying to shop with the environment, worker rights or animal welfare in mind: It can be difficult to even know what the right thing is.
Ethical shopping can be hard and require a lot of thought, but it's not impossible.
David McNew/Getty Images
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How We Shop

Shopping in the gig economy after retirement

by Sean McHenry
Dec 13, 2019
One retiree earns a little extra with a shopping app.
Shipt bags on display.
Gustavo Caballero/Getty Images
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How We Shop

How accessibility dictates how we shop

by Sean McHenry
Nov 22, 2019
Why one Georgia woman uses catalogs instead of going to the store.
Photo courtesy of Mark FInlay.
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