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My Economy

My Economy tells the story of the new economic normal through the eyes of people trying to make it, because we know the only numbers that really matter are the ones in your economy.
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From This Collection

My Economy

Independent musician says the touring industry is a “rollercoaster”

by Richard Cunningham
Aug 8, 2023
Sarah King, an independent musician, is currently on tour. But the steps getting to this moment have been challenging.
Independent musician Sarah King is touring on her own, a more financially viable option than touring with a group.
Courtesy Arielle Thomas Photography
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My Economy

Business is still unpredictable for this Hawaii boat tour owner

by Livi Burdette
Aug 4, 2023
The pandemic almost sunk Manu Powers' company. Though it's mounted a recovery, the summer rush still isn't what it used to be.
Manu Powers and husband Liam outside the office of Sea Quest Hawaii.
Courtesy Manu Powers
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My Economy

In the Bronx, a bookstore on wheels is parking it at a new spot as the business expands

by Sarah Leeson
Jul 28, 2023
Come October, Latanya DeVaughn, owner of mobile bookstore Bronx Bound Books, anticipates author events and a permanent spot at the mall.
Bronx Bound Books' busiest period is August to December as it visits farmers markets and school book fairs.
Courtesy Latanya DeVaughn
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My Economy

A yacht broker turned her love of sailing into a career where there's "only room for growth"

by Sarah Leeson
Jul 13, 2023
"I started out with just my backpack, and a boat that I bought for $2,000, and a dinghy and a hammer," said broker Emily Greenberg.
Emily Greenberg brokers yachts along the East Coast.
Photo Credit: Emily Greenberg
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My Economy

Hiring a cat? This organization can help

by Maria Hollenhorst
Jul 4, 2023
Hard Hat Cats places feral cats in breweries, bodegas and other businesses looking for organic pest prevention.
Dulce, a cat with a history of biting and scratching, was adopted by a Brooklyn brewery as a “working cat” through an organization called Hard Hat Cats.
Courtesy of Hard Hat Cats
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My Economy

Summertime is stocking season for this toy store owner

by Livi Burdette
Jul 3, 2023
Ali Cat Toys is doing the bulk of its holiday buying now, and even stocking up for next Easter season.
"Slime has started to make a comeback, believe it or not, and as much as parents may or may not want to hear" says Irene Kesselman, owner of Ali Cat Toys in Carrboro, North Carolina.
Tolga Akman/AFP via Getty Images
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My Economy

Whitewashing: the rewritten past of a home

by Nicholas Guiang
Jun 28, 2023
Families of color must often take extreme measures to show the value of their home.
After the experience with her parents house, Jillian White says she doesn't know if she'd whitewash a home again.
Tim Boyle/Getty Images
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My Economy

In the face of high inflation, this couple's plant keeps growing

by Livi Burdette
Jun 22, 2023
The owners of Growing Groves Plant Shop in Davis, California, are sleeping better after a year in business.
Ricky Barosa and Larry Groves are starting to give themselves days off after a year in business at Growing Groves Plant Shop.
Ashley Villanueva/Lusting for Light Photography
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My Economy

Former teacher finds creative flow in new art career

by Nicholas Guiang
Jun 20, 2023
Eve Leonard says her transition from education to entertainment has been eye-opening and satisfying.
Eve Leonard hopes to build a career as a film compositor and director. When she's engaged in a creative project, she says, "I kind of feel the gears moving and churning, and the work that I'm doing is effortless."
Courtesy Leonard
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My Economy

E-commerce and running a business 24/7

by Nicholas Guiang
Jun 9, 2023
In a world connected via the internet, small businesses are taking advantage of social media to promote their brand.
Remark Glass recycles used bottles and glass to create unique molten products like rock glasses and vases.
Stevie Chris
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