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The Creator Economy

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Marketplace Tech

Instagram makes lots of money. Now creators want some of the profits.

Feb 11, 2020
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Marketplace Tech

When summer camp is about becoming a YouTuber

May 28, 2019
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China's livestreaming industry is huge, lucrative and kind of dystopian

by Molly Wood
Dec 11, 2018
As more people join Chinese platform YY, a new documentary sheds light on the business.
GREG BAKER/AFP/Getty Images
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The creator economy is turning to the sharing economy for camera gear

by Molly Wood
Dec 4, 2018
Online video creators hope better production quality means more views.
Justin Sullivan/Getty Images
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Some of YouTube's biggest stars say their work is hurting their health

by Molly Wood
Nov 28, 2018
Is the platform's unpredictable algorithm contributing to burnout?
LIONEL BONAVENTURE/AFP/Getty Images
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Meet the woman who's making millions from slime videos on YouTube

by Molly Wood
Sep 10, 2018
Karina Garcia has attracted over 8.4 million YouTube subscribers by making DIY slime.
Karina Garcia has over 7 million subscribers on YouTube.
Karina Garcia/YouTube
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Can the creator economy survive if creators are all broke?

by Molly Wood
Aug 14, 2018
As platforms like YouTube and Instagram rake in money, the people who try to make a living uploading videos and pictures often struggle.
Audience engagement doesn't require tricks, just a few simple speaking strategies.
ERIC PIERMONT/AFP/Getty Images
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For public good, not for profit.

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Marketplace Tech Blogs

How to be a social media star for a living

by Molly Wood and Stephanie Hughes
Jul 18, 2018
"As influencers, we are walking ad space," Troy Solomon says.
YouTube displayed a giant play button with the names of creators chosen to work with the company at VidCon.
(Marketplace/ Eve Troeh)
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How Univision's talent scout finds the next social media star

by Molly Wood and Eve Troeh
Jul 17, 2018
The network focused on Latino and Hispanic audiences launched its Creator Network nearly three years ago.
Justin Sullivan/Getty Images)
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