The Marketplace Reader
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Despite Internet, Yellow Pages multiply
by
Richard Core
Aug 8, 2008
Now that just about every business' phone number and information is available online, the Yellow Page volumes in our home rarely get touched....
YouTube's advertising picture still fuzzy
by
Richard Core
Aug 8, 2008
Will enough advertisers display their brands next to user-generated videos to make YouTube as profitable as television? Executives from video...
UBS joins the buy-back brigade
Aug 8, 2008
To settle U.S. regulatory claims, UBS has agreed to buy back $19 billion of auction-rate securities and pay $150 million in fines. This comes a day...
Putting the brakes on discs?
by
Richard Core
Aug 7, 2008
In the two years I've had my car, I've loaded a CD into the stereo player maybe twice. It's not that I don't listen to music. I do -- a lot. Rather...
Doing something about the weather
by
Richard Core
Aug 7, 2008
A fascinating story posted on Portfolio.com today about a company called WeatherBill, which uses Google-like technology to allow businesses -- from...
Your start-up's future earnings report, today
Aug 7, 2008
The San Francisco Web site YouNoodle , which spotlights and supports networking for young businesses, is launching a tool they claim can predict...
Olympic-size marketing blunders
by
Richard Core
Aug 6, 2008
As we approach the Summer Olympics in Beijing -- and all the advertising that goes with it -- MSNBC.com offers a look at "The top 8 Olympic marke...
For public good, not for profit.
Athletic budgets face tough travel costs
by
Richard Core
Aug 6, 2008
Minor-league sports teams and smaller colleges are being hit especially hard by the rising costs of travel. And that means you could be paying more...
Preparing for the downside of oil
Aug 6, 2008
Crude oil prices hit a three-month low yesterday. At $119 a barrel, oil producers are scrambling to protect themselves against more downside. They...
GM gives battered biofuels a push
by
Richard Core
Aug 5, 2008
American farmers' move toward growing more corn for ethanol production has been one of the factors cited for rapidly rising food costs. The...