Nov 22, 2016
JCPenney CEO Marvin Ellison on the art of retail
Marvin Ellison talks about the data that prompted the company to move women's activewear closer to the Sephora counter.
Bridget Bodnar/Marketplace
Marvin Ellison talks about his strategy for reviving JCPenney after some rocky years under another CEO.
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From a JCPenney in Frisco, Texas, CEO Marvin Ellison talks about using data and instinct to return the department store to profitability, why he thinks appliances will be their new big seller and how he started his retail career as a part-time security guard.
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