Sep 17, 2020

How do you advertise a COVID vaccine?

"The problem with the word speed is that it sounds like you're racing. And while there is a sense of a race here, the real issue is urgency," Glen Nowak says. Mladen Antonov/AFP via Getty Images

An early sell-off on Wall Street, partly because of Fed Chair Jerome Powell's gloomy assessment of the economy. Plus, what's being called the biggest sofware IPO of all time. And, the trust issue that comes with a potential COVID-19 vaccine.

Segments From this episode

A somber and sober tone from the Federal Reserve chair over fears about where the economy is going

Diane Swonk, chief economist at Grant Thornton, has more.

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Snowflake's big IPO: Software company's shares more than doubled on first day of trading

Marketplace’s Nova Safo reports.

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Fast-Track Vaccines

What kind of marketing will it take to get people on board with a COVID-19 vaccine?

by David Brancaccio , Daniel Shin , Erika Soderstrom and Alex Schroeder

Sep 17, 2020

Health care providers are going to play an essential role in communication and education.

"The problem with the word speed is that it sounds like you're racing. And while there is a sense of a race here, the real issue is urgency," Glen Nowak says.

Mladen Antonov/AFP via Getty Images

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The team

David Brancaccio Host

Victoria Craig Host, BBC

Stephen Ryan Senior Producer, BBC

Jonathan Frewin Producer, BBC

Daniel Shin Producer

Jay Siebold Technical Director

Brian Allison Engineer

Meredith Garretson Morbey Senior Producer

Erika Soderstrom Producer

Rose Conlon Producer

Alex Schroeder Producer

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