Stories Tagged as
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TV ads speak directly to consumers' economic anxiety
Jan 30, 2024
Advertisers are using people not having enough money for some things — college, a house — to encourage them to spend on other things — chicken wings, anybody?
Why Google is phasing out tracking cookies
Jan 5, 2024
These cookies follow you around the internet — a major privacy issue, advocates say. But getting rid of them won't get rid of targeted ads.
COVID-19 economy wanes along with pandemic's urgency
Oct 17, 2023
Makers of vaccines, tests and even protective gear are struggling to adjust to slackening demand.
Fewer Americans want brands to take a stand on controversial issues
Oct 10, 2023
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?
Ads on social media are exceptionally good at getting us to click "buy"
by
Kai Ryssdal
, Sarah Leeson
and Maria Hollenhorst
May 18, 2023
"In the past, we've studied social media ads as if they're just like a billboard or a print magazine ad when they're not," said advertising professor Matthew Pittman. "You're seeing an ad from any number of sources."
What's in store with this year's Super Bowl commercials?
by
David Brancaccio
and Jarrett Dang
Feb 10, 2023
Expect brands to team up for ads, and a special surprise from Blockbuster.
As inflation hangs over the holidays, advertisers target feelings over products
Dec 22, 2022
Instead of displaying abundance of materials, ads are leaning into things like family time.
For public good, not for profit.
How advertisers approached inflation in the 1970s, and how they approach it today
by
Matt Levin
Jul 27, 2022
When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.
Streaming services are embracing cheaper, ad-supported tiers
by
Matt Levin
Apr 19, 2022
Netflix has held out, in part because it fears damaging relationships with subscribers, one expert ways.
Are there marketing opportunities in inflation?
by
Matt Levin
Jan 7, 2022
One fast food business says rising grocery prices give it a reason to focus ads on cost.