Stories Tagged as
Advertising
Ad spending is climbing, thanks to tireless consumers — and artificial intelligence
Jun 11, 2024
AI promises to improve ad targeting. It can also generate content tailored to individuals.
Google search has added an AI feature. Critics worry it's not all it's cracked up to be.
May 20, 2024
But Google says it's increased search usage.
Glitz, glamor and economics at this year's upfronts
by
David Brancaccio
and Erika Soderstrom
May 17, 2024
Media companies are leaning more into digital assets like streaming as advertisers continue to shy away from investing in broadcast television.
Brands in Space: What's behind the rush to advertise in the final frontier?
by
Nino Paoli
Apr 10, 2024
Big consumer brands are partnering with aerospace companies to market their products in the cosmos. But what’s the payoff back on earth?
A TikTok ban would be bad news for the beauty brands that advertise on it
by
Kristin Schwab
and Sofia Terenzio
Apr 2, 2024
A lot of brands don't seem to have a backup plan, says Jordan Holman of The New York Times. The platform is where "they need to be."
Retailers like Macy's want a bigger slice of e-commerce ad sales
Mar 13, 2024
Selling ads on e-commerce sites is a $50 billion industry. Amazon dominates retail media, taking in about 75% of ad dollars.
Are too many commercials bad for a company?
by
Janet Nguyen
Feb 9, 2024
It turns out any annoyance we have toward a commercial eventually goes away.
For public good, not for profit.
In this year's Super Bowl ads, brands are mostly playing it safe
by
David Brancaccio
and Alex Schroeder
Feb 9, 2024
Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.
How inflation is impacting holiday ads
by
David Brancaccio
and Erika Soderstrom
Nov 30, 2023
Advertisers are taking current market conditions into consideration when competing for consumer dollars.
As streaming services search for ad revenue, expect more political ads — and minimal regulation
by
Maya Hoff
Nov 10, 2023
Streaming services are a relatively new territory for political advertising regulation.