NBC tries an old trick to reduce ad glut

Feb 29, 2016
The network will feature "bonus" content on a few shows Monday night — with a catch.
Comedian Sid Caesar sits and speaks with writers during rehearsal on the set of his live television sketch comedy series, "Your Show of Shows," 1950.
NBC Television/Getty Images

Will Trump's debate absence hurt Fox?

Jan 27, 2016
The network has to deliver viewers for advertisers, even without the candidate
Donald Trump speaks during the Republican Presidential debate sponsored by Fox Business earlier this month. Trump has stated that he will not be participating in the upcoming debate hosted by Fox. 
TIMOTHY A. CLARY/AFP/Getty Images)

Advertising shifts focus toward data

Dec 8, 2015
Ad companies are more interested in what you search on Google and Facebook.

Why politicians still run so many TV ads

Dec 8, 2015
TV is still king of political advertising. Here's why.

The Wiz was a big night for NBC

Dec 4, 2015
The audience was big, advertising was robust and social media went crazy.

For public good, not for profit.

Google is making a bold move in advertising deals

Oct 1, 2015
It will only charge marketers for ads that are 100 percent viewable.

Beer merger worries advertisers

Sep 21, 2015
With fewer beer companies competing, they may spend less on sports sponsorships.
Bottles of Budweiser and Miller Lite beer are seen on September 16, 2015 in Miami, Florida. Some advertisers worry that with less competition, beer companies will be able to spend less on beer.
Joe Raedle/Getty Images

Networks cash in on debates

Sep 16, 2015
Viewers tune in early this campaign cycle because, let's face it, Trump.