Advertising

Could advertising convince Americans to buy -- or avoid buying -- health insurance?

Retailers and email marketers are upset that Gmail's new updates are hurting their sales.

Ethical and moral questions arise when personal data is mined for advertisers

In the past, sign spinners, or “human directionals” in marketing jargon, often pointed their signs toward used car lots or new housing developments. But as the cost of renting a billboard has doubled, sign spinning is attracting more interest from businesses big and small.

A new app for Google Glass measures pupil dilation in reaction to advertisements.

One brand of hummus is hoping to appeal to more male consumers across the U.S.

What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?

What it's like to live in an advertiser's world of the target-market female, aged 25 to 45 years old.

Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.

The merger is a case of Madison Avenue trying to catch up with Silicon Valley, trying to use their size and reach to deliver small targeted markets to advertisers in real time.