Stories Tagged as
Advertising
For some small businesses, creating content is big business
by
Justin Ho
Nov 8, 2023
Many small business owners rely on content creation to boost sales, promote their brands and even generate additional revenue.
Fewer Americans want brands to take a stand on controversial issues
Oct 10, 2023
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?
Brands are using Spanglish to reach a new generation of Latino consumers
Sep 20, 2023
About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.
An app's worth is partly the data it's got on you, the customer
Sep 18, 2023
Retail apps like Instacart are valued more and more for their consumer data — and advertising possibilities.
At 50, hip-hop has grown into an economic giant
Aug 4, 2023
The genre is celebrated across the world and has permeated many facets of American society, creating wealth in the process.
We're used to spam calls and emails. How about spam texts?
by
Reema Khrais
and Sarah Leeson
Aug 1, 2023
Cutting off advertising conversations in your text messages "is a little bit of a game of whack-a-mole," Vox reporter Emily Stewart says.
Will big tech platforms feel a dip in ad spending?
by
Lily Jamali
Jul 25, 2023
Less spending by crypto and quick-delivery companies has been partially offset by more spending by pharmaceutical firms, carmakers and food and beverage companies.
For public good, not for profit.
Some advertisers say they're ready to spend again — and media platforms stand to gain
May 9, 2023
Many platforms saw declines in ad revenue over the past year and had to cut costs and staff. Now there's optimism about a rebound.
Bud Light sales fall amid boycott over collaboration with trans influencer
by
David Brancaccio
, Alex Schroeder
and Ariana Rosas
Apr 28, 2023
Other brands are watching how the company deals with becoming part of the debate on transgender rights, says E.J. Schultz of Ad Age.
U.S. Army brings back "Be All You Can Be" amid lagging recruitment
by
Kai Ryssdal
and Sean McHenry
Apr 12, 2023
Maj. Gen. Alex Fink says the Army is dealing with a tight civilian labor market as well as a problem of "knowledge and relatability."