For some small businesses, creating content is big business

Nov 8, 2023
Many small business owners rely on content creation to boost sales, promote their brands and even generate additional revenue.
Video production on social media is a mainstay of content for small businesses. Sometimes it's meant to promote their offerings, but sometimes the content itself generates revenue.
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Fewer Americans want brands to take a stand on controversial issues

Oct 10, 2023
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?
Maybe we don’t care what our toothpaste says about us. But we do care about what our shoes say as we walk through the world in them. Above, a 2018 Nike advertisement featuring quarterback Colin Kaepernick.
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Brands are using Spanglish to reach a new generation of Latino consumers

Sep 20, 2023
About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.
Marketing experts recommend different amounts of Spanish and English for ads targeted at different age groups.
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An app's worth is partly the data it's got on you, the customer

Sep 18, 2023
Retail apps like Instacart are valued more and more for their consumer data — and advertising possibilities.
"You search for yogurt, and there's, like, a Chobani ad," says Sucharita Kodali of Forrester. "It's more lucrative to sell an ad than it is to actually, in many cases, sell the yogurt."
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At 50, hip-hop has grown into an economic giant

Aug 4, 2023
The genre is celebrated across the world and has permeated many facets of American society, creating wealth in the process.
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We're used to spam calls and emails. How about spam texts?

Aug 1, 2023
Cutting off advertising conversations in your text messages "is a little bit of a game of whack-a-mole," Vox reporter Emily Stewart says.
A positive of SMS marketing? Companies "probably aren't going to inundate you the same way that they will with emails because there's a cost factor to it," says Vox reporter Emily Stewart.
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Will big tech platforms feel a dip in ad spending?

Jul 25, 2023
Less spending by crypto and quick-delivery companies has been partially offset by more spending by pharmaceutical firms, carmakers and food and beverage companies.
Big tech companies like Alphabet and Meta may be impacted by the decline in ad spending.
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For public good, not for profit.

Some advertisers say they're ready to spend again — and media platforms stand to gain

May 9, 2023
Many platforms saw declines in ad revenue over the past year and had to cut costs and staff. Now there's optimism about a rebound.
"Whether it's television, cable, streaming, as well as audio, any company that accepts advertising will benefit," says media analyst Jessica Reif Ehrlich.
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Bud Light sales fall amid boycott over collaboration with trans influencer

Other brands are watching how the company deals with becoming part of the debate on transgender rights, says E.J. Schultz of Ad Age.
Bud Light sales fell 17% for the week ending April 15 compared to the same week a year earlier, according to the Associated Press.
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U.S. Army brings back "Be All You Can Be" amid lagging recruitment

Apr 12, 2023
Maj. Gen. Alex Fink says the Army is dealing with a tight civilian labor market as well as a problem of "knowledge and relatability."
Army trainees at a South Carolina base. The service is dealing with a "knowledge and relatability" challenge, Maj. Gen. Alex Fink says. The relatively small veteran population is part of that.
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