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Advertising

What the #%*$ did that ad just say? (Video)

by Sally Herships
Jun 3, 2013
We’re hearing a lot of bleeping in ads these days. It may be a crude, but smart, strategy for some companies.
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Did targeted advertising fail Facebook advertisers?

by Sabri Ben-Achour
May 29, 2013
Facebook apologizes for offensive content and advertisers have pulled out. How can advertisers really know where their ads are going?
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Why Nielsen isn't watching the cord-cutters

by Molly Wood
May 15, 2013
How cord-cutters are impacting TV ad revenue.
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Bring on the baby bloopers and family fiascos

by Sally Herships
May 14, 2013
"America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
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By The Numbers

Five baby bloopers and cute pet videos used to sell

by Margaret Aery
May 14, 2013
From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
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Commentary

Yearning for the days when we were all disengaged consumers

by Beth Teitell
May 10, 2013
The quest for engaged consumers is relentless (and annoying) in the new advertising world.
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When an ad isn't enough, brands create their own content

by Stacey Vanek Smith
May 9, 2013
TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
Customers walk out of a Taco Bell and Pizza Hut restaurant during lunchtime on April 19, 2012 in Los Angeles, California.
Kevork Djansezian/Getty Images
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By The Numbers

Spanish ad has a secret message only kids can see (video)

by Daryl Paranada
May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
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The risks of making online ads

by Mark Garrison
May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
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Twitter edges closer to TV with advertising deal

by Stacey Vanek Smith
Apr 23, 2013
Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
Jack Dorsey, chairman of Twitter and CEO of Square speaks at a conference of the New Economy Summit 2013 in Tokyo on April 16, 2013.
YOSHIKAZU TSUNO/AFP/GettyImages
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