Stories Tagged as
Advertising
An open (Face)book
Feb 3, 2012
Facebook announced this week that it'll open its books and sell its shares to the public. What does this mean for Facebook's 800 million users?
Justin Sullivan/Getty Images
The force behind VW's Super Bowl ads
by
Kai Ryssdal
Jan 31, 2012
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
A look at 2012's Super Bowl ads
by
Fiona Ng
Jan 31, 2012
Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."
What’s up with Superbowl commercials?
by
Marc Sanchez
Jan 31, 2012
More importantly, what's this football game that keeps interrupting them?
Justin Timberlake goes golfing with Callaway
by
Eve Troeh
Jan 24, 2012
The ubiquitous global superstar tries to rebrand one of golf's biggest names.
What advertisers are learning about you online
by
Molly Wood
Jan 23, 2012
A new book explores the digital trail you leave behind online and what advertising companies are able to determine from it. Also, tablets and readers spike up dramatically.
AFL-CIO takes the 'union' out of the ads
Jan 20, 2012
The AFL-CIO is broadcasting a new ad campaign aimed at boosting the public image of unions. But unlike in the ads of the past, the union label is conspicuously absent.
For public good, not for profit.
How much should I spend? Well, show me a number first.
Jan 16, 2012
Behavioral economist Nick Epley at the University of Chicago tells us what "price anchoring" is -- and how numbers influence our judgment.
iStockphoto
Mid-day Extra: How football games help travel agencies
Jan 12, 2012
According to a recent article in the Vail Daily News, some Colorado area resorts are seeing a bounce in the number of reservations this week because of last weekend's Denver Broncos football game.
Advertising to a digital generation
by
Kai Ryssdal
Jan 12, 2012
Our "Future of TV" series continues with a look at how advertisers target youth through ever-changing mediums.