The psychology of 'price anchoring'

Jan 6, 2012
Ever run to the grocery store planning to buy just a gallon of milk, but come out with a cart full of items? A behavior science professor explains the numerical triggers that encourage us to buy more.
Number cues dictate how you buy.
iStockphoto

Not exactly aiding relief

Dec 22, 2011
Popular online ads for famine victims don't benefit actual famine victims.

China bans primetime TV ads

Nov 29, 2011
The government in China has decided to ban all advertisements on primetime TV in the coming year, leaving foreign companies who have invested millions without an outlet.

We three kings need to help each other

Nov 9, 2011
Microsoft, AOL, and Yahoo! [announced an advertising partnership yesterday](http://online.wsj.com/article...

Commercials? On TV? BELIEVE IT!

Nov 2, 2011
LG announced yesterday that it's partnering with online adverting company, YuMe. The deal will bring ads into LG's Internet-enabled TVs. The Toyota...

For public good, not for profit.

Kids targeted by sugary drink ads

Oct 31, 2011
A new study out from Yale's Rudd Center shows that children and teens are more exposed to ads for high-calorie soda drinks than ever before. The...

Political ad spending to be posted online?

Oct 27, 2011
The FCC is expected to vote today on a new rule requiring broadcasters to disclose political advertising spending online. The information has long...

Sick of Kindle ads? Pay up

Oct 6, 2011
That new $79 Kindle that Amazon just announced is ad supported, as befits a screaming deal. But if you just don't want to see the dang ads any more...