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Online advertising has been getting more expensive. That's pinching small businesses.

by Justin Ho
Feb 17, 2023
Some small firms can't afford not to advertise.
Owners of online businesses, like Kate Matsudaira of Ink+Volt, rely on digital advertising to spread awareness of their offerings. She recently hired a full-time social media manager.
Justin Sullivan/Getty Images
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For small online retailers, digital advertising has become more expensive

by Justin Ho
Feb 16, 2023
Several factors have pushed up the cost of ads during the pandemic. Even so, many small businesses don’t have much of a choice but to keep advertising.
When Apple’s do-not-track option launched in 2021, it had an outsized impact on smaller businesses trying to advertise digitally.
Josh Edelson/AFP via Getty Images
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How the Puppy Bowl became a marketing juggernaut in its own right

by Janet Nguyen
Feb 10, 2023
The hotly anticipated canine sporting event, which runs counter to the Super Bowl, will return for its 19th year this Sunday.
Josh Allenhound, who comes from Buddy’s Second Chance Rescue in New York, will compete this Sunday on Team Fluff.
Elias Weiss Friedman/Animal Planet/Discovery +
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To tweet or not to tweet? How brands are wrestling with Elon Musk's Twitter

by Matt Levin
Dec 16, 2022
While many companies like General Mills and General Motors stopped or reduced paid advertising, most are staying on the platform. 
Chris Delmas/AFP via Getty Images
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I've Always Wondered ...

Why are there so many auto insurance commercials?

by Janet Nguyen
Nov 4, 2022
Car insurance companies spend billions each year trying to reach TV viewers and keep ahead of the competition.
Drivers in nearly every state are required to have insurance.
Carl Court/Getty Images
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Economic Pulse

This year, holiday ads speak to economic uncertainty

by David Brancaccio and Jarrett Dang
Nov 2, 2022
Messages focus on offering savings and a good deal, says Ad Age's Jeanine Poggi. Even if the economy slows, ad budgets may not shrink.
In the lead-up to the holidays, brands are focusing their messaging on savings and good deals for consumers.
Scott Heins via Getty Images
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I've Always Wondered ...

Why do baseball games have such weird start times? 

by Janet Nguyen
Oct 28, 2022
There’s a reason your favorite team’s game is scheduled for 4:07 on the dot.
Nick Maton of the Philadelphia Phillies singles against the Houston Astros at a baseball game earlier this month. Tonight, the two teams will compete in the first game of the World Series.
Tim Warner/Getty Images
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Ad spending slowdown hits tech and social media firms, but not equally

by Sabri Ben-Achour
Jul 27, 2022
While ad revenue growth is slowing down, experts don't see a decline coming.
Google is expected to comprise 30% of total worldwide digital ad revenues this year, one analyst said. Meanwhile, Snapchat and Twitter are each expected to make up under 1%.
Robyn Beck/AFP via Getty Images
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How advertisers approached inflation in the 1970s, and how they approach it today

by Matt Levin
Jul 27, 2022
When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.
"Stagflation" plagued the economy of the late 1970s and early '80s. Some marketers saw it as an opportunity to pitch brands as pocketbook friendly. Above, New York's Times Square in 1979.
Frances M. Ginter/Getty Images
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TikTok has a problem with paid ads going undisclosed

by Amy Scott and Sarah Leeson
Jul 14, 2022
The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.
Regulating whether content creators are properly disclosing paid ads is an "impossible job," said Sara Morrison, a senior reporter for Recode at Vox.
Mario Tama/Getty Images
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