Stories Tagged as
Advertising
AT& T to resume advertising on YouTube
by
Erika Beras
Jan 21, 2019
AT&T has announced it’s putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its messages were running alongside videos containing hate speech or touting terrorism. AT&T says it’s satisfied that the Google-owned platform has improved screening of video content. So what’s […]
A look back at the "pivot to video" after a new lawsuit alleges Facebook misled about video viewership
by
Ben Bradford
Oct 19, 2018
The measurement error may have impacted more than just advertisers.
A look back at the "pivot to video" after a new lawsuit alleges Facebook misled about video viewership
by
Ben Bradford
Oct 19, 2018
The measurement error may have impacted more than just advertisers.
AT&T aims to bring more targeted ads to your TV screen
by
Molly Wood
Sep 28, 2018
"It's absolutely about competing with Google and Facebook," an Ad Age reporter says.
Will scandal slow CBS juggernaut?
by
Andy Uhler
Aug 3, 2018
CBS reported stellar earnings on Thursday, and CEO Leslie Moonves spoke about a bright future for the network even as he grapples with allegations of sexual misconduct. Similar charges have been leveled at the executive producer of one of the network’s most popular shows, “60 Minutes.” But will the scandals cause advertisers to flee the […]
Why advertising is no longer the holy grail of tech revenue
by
Molly Wood
and Stephanie Hughes
Aug 3, 2018
This tech earnings season, services, gadgets, and the cloud won. Advertising ... took a hit.
How tech steals our time — and how to get it back
by
Molly Wood
Jul 26, 2018
A former Googler weighs in on how much time we should spend with technology and how we should make those choices.
For public good, not for profit.
We have the Supreme Court nominee, now we get the ads
by
Reema Khrais
Jul 10, 2018
The media battle over Brett Kavanaugh’s nomination has only just begun.
Amsterdam moves to curb disruptive tourism
May 28, 2018
While the city of Amsterdam only has a population of around 850,000 people, it gets around 18 million visitors each year. That has consequences for the quality of life of the people who live there. To curb the worst effects for local people the city authorities are adopting some new measures, like limiting the number of days […]
Could a fee-based model work for Facebook?
by
Andy Uhler
Apr 9, 2018
Facebook data on tens of millions of Americans ended up with a third party analytics firm, Cambridge Analytica. Lawmakers and privacy advocates have urged substantial changes to make sure no such breach occurs again. One alternative model would be having users pay for the use of social media sites so that the sites are not […]