Amazon Prime Video Archives - Marketplace

When it comes to live sports, consumers show streaming services the money

by Meghan McCarty Carino

Jan 23, 2024

Sports content "drives eyeballs," and advertisers know it.

Jalen Ramsey of the Miami Dolphins, right, and the Kansas City Chiefs' Travis Kelce (aka Taylor Swift's boyfriend) tussle at an AFC Wild Card game. About 23 million people watched on Peacock — the biggest exclusively live streamed event ever.

David Eulitt/Getty Images

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Will streaming services continue to raise rates, insert ads and crack down on passwords next year?

by Savannah Maher

Dec 27, 2023

Customers are feeling the squeeze because the market is saturated and cheap subscriptions no longer work to lure new viewers.

Amazon Prime Video is telling customers that advertisements are coming to the platform. Prices have risen in the industry and customer churn is high.

Patrick T. Fallon/AFP via Getty Images

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