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Amazon

How Amazon’s logos reflect its evolution

by Janet Nguyen
Jul 5, 2019
The company is currently known for its signature orange smiley face. But it had some growing pains when it came to branding.
A view of Amazon's current logo.
Philippe Huguen/AFP/Getty Images
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Amazon's 1994 launch offered "proof of concept" for e-commerce

by Ben Bradford
Jul 5, 2019
Amazon opened as an online bookstore. But chief executive Jeff Bezos always wanted to sell more than books.
An Amazon company timeline starts with the founding in 1994 at the Amazon Fulfillment Center on August 1, 2017 in Robbinsville, New Jersey.
Mark Makela/Getty Images
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As Amazon turns 25, it keeps sights set on India

by Anu Anand
Jul 4, 2019
As Amazon turns 25, a look the relationship with one of its biggest target markets: India.
Employees of Amazon India scan packages at Amazon's newly launched fulfilment center on the outskirts of Bangalore. (Photo: MANJUNATH KIRAN/AFP/Getty Images)
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Workplace Culture

Business is getting personal as values take over the workplace

by Meghan McCarty Carino
Jun 3, 2019
From meat-free corporate culture to climate activism, personal beliefs are moving front and center in the professional world.
A WeWork co-working location in Tokyo.
WeWork
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Amazon offers employees incentives to quit ... and start delivery businesses

by Erika Beras
May 14, 2019
The company wants to rely less on outside shippers.
More than half the products sold on Amazon come from smaller companies.
Justin Sullivan/Getty Images
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In logistics, employers scramble for workers

by Mitchell Hartman
May 7, 2019
Bureau of Labor Statistics data show nearly 90,000 job openings in warehousing, transportation and utilities in March.
Boxes travel on conveyor belts at an Amazon fulfillment center in Robbinsville, New Jersey, in 2017.
Mark Makela/Getty Images
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Spotify's free streaming model now faces competition from Google, Amazon

by Ben Bradford
Apr 29, 2019
Google and Amazon have both created new, free, ad-based tiers of their music services, cutting at Spotify's main profit model.
In this file photo illustration taken on April 19, 2018 shows the logo of online streaming music service Spotify displayed on a tablet screen in Paris.
LIONEL BONAVENTURE/AFP/Getty Images
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Amazon sweetens Prime deal with one-day shipping

by Scott Tong
Apr 29, 2019
The company is trying to retain its competitive edge.
Leon Neal/Getty Images
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Has Amazon reached a Prime plateau?

by Ben Bradford
Apr 25, 2019
The rate of membership growth in the U.S. has proven difficult to maintain.
Men work at a distribution station in the 855,000-square-foot Amazon fulfillment center in Staten Island, New York, in February.
Johannes Eisele/AFP/Getty Images
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Marketplace Tech Blogs

Amazon delivery options are rooted in data — and competition

by Jack Stewart
Apr 25, 2019
The online retail giant still feels brick-and-mortar stores hot on its heels.
An Amazon package makes its way down a conveyor belt before being shipped.
PHILIPPE MERLE/AFP/Getty Images
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