Stories Tagged as
Brand
Coca-Cola nearly doubled its advertising this year
by
Andy Uhler
Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
As Nike tightens control, its swoosh may disappear from some retailers' shelves
by
Erika Beras
Aug 27, 2020
The athletic wear manufacturer is reportedly cutting off some brick-and-mortar and online retailers.
Target's new customer loyalty program joins retailers' "arms race"
by
Erika Beras
Oct 4, 2019
Stores and brands are trying to push back against declining consumer loyalty.
Revamping a billion-dollar brand: Cinnabon
Dec 27, 2016
The maker of gooey rolls wants to attract millennials with its new look.
Paula Deen buys back rights to her Food Network show
Sep 24, 2014
A look at how Deen is attempting to rebuild her brand and her chances of success.
For public good, not for profit.
The history of coal as a brand
Jan 20, 2014
Coal may be synonymous with pollution but as coal historian Barbara Freese found, that wasn’t always the case.