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Brand loyalty

Will inflation make consumers abandon their favorite brands?

by Kimberly Adams
Jul 28, 2023
Consumers have been sticking with Procter & Gamble. But if high prices make shoppers trade down, the company has products for them too.
Procter & Gamble, maker of Tide detergent and many other consumer products, is cautious about its outlook for 2024.
Justin Sullivan/Getty Images
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When consumers feel strapped, some brands do well anyway

by Kristin Schwab
May 27, 2022
Strong earnings from Nordstrom, Macy's and Dollar General suggest pent-up demand and a reframing of what people consider essential spending.
Dollar Tree said groceries made up a bigger part of its sales last quarter — which could spell trouble for retailers like Walmart and Target.
Mario Tama/Getty Images
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Coca-Cola nearly doubled its advertising this year

by Andy Uhler
Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
Experts say advertising is still beneficial, even for brands as large and iconic as Coca-Cola.
Patrick Kovarik/AFP via Getty Images
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COVID-19

Airlines are tweaking frequent-flyer programs to keep customers loyal after lockdown

by Jack Stewart
May 5, 2020
The last thing airlines want is for customers who fly business class to opt for rival carriers.
Airlines haven't had to pay much attention to loyalty programs in recent years because demand for flying has been high. That's going to change.
Justin Sullivan/Getty Images
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Graduating into the Economy

Everlane is a millennial fever dream and it's making a killing

by Hayley Hershman and Eliza Mills
Jun 9, 2017
Its Instagram posts are the stereotypical depiction of the millennial lifestyle.
Everlane's San Francisco headquarter is based in the downtown Mission District.
CCHAVARRIA
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Was the Lands’ End site scrub a branding faux pas?

by Donna Tam
Feb 25, 2016
The clothing company deletes an interview with feminist Gloria Steinem after enraged customers threatened to boycott.
A woman shops for Lands' End brand sweaters October 15, 2003 at a Sears store in Niles, Illinois.
Tim Boyle/Getty Images
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American Express launches multi-brand loyalty program

by Tracey Samuelson
Mar 18, 2015
Collect points for paying your AT&T bill, redeem them for Hulu videos.
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Millennials less likely to be brand loyal

by Jeremy Hobson
May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
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