Stories Tagged as
Branding
After last year's Pride backlash, many brands back away from trans-inclusive campaigns
Jun 10, 2024
After a period in which companies tried to stand out with progressive messages, experts see brands proceeding with caution this year.
Brands in Space: What's behind the rush to advertise in the final frontier?
by
Nino Paoli
Apr 10, 2024
Big consumer brands are partnering with aerospace companies to market their products in the cosmos. But what’s the payoff back on earth?
How to name your AI so humans will like it
by
Matt Levin
Sep 20, 2023
A human name, like Anthropic's Claude? A helpful assistant, like Microsoft's Copilot? Nailing the right name for generative AI is a tricky branding exercise.
How brands like Birkenstock and Victoria's Secret stage a comeback
May 2, 2023
It takes more than trends and nostalgia to become popular a second or third time around. It can take years of hard work.
Can "milk core" get Gen Z to drink its liquid dairy?
by
Kai Ryssdal
and Nicholas Guiang
Apr 13, 2023
Kim Severson of the New York Times explains how Big Milk is trying to persuade a generation of almond and oat milk-drinkers to switch.
Why are boutiques and coffee shops selling the same olive oil and tinned fish?
by
Kai Ryssdal
and Andie Corban
Feb 2, 2023
Those pantry brands aren't as small as consumers think, says writer Emily Sundberg. Wholesaler Faire is "the Oz behind the curtain."
Liquid Death is an “entertainment machine” with a water brand attached
by
Kai Ryssdal
and Maria Hollenhorst
Jan 25, 2023
“We think about our marketing team more like 'Saturday Night Live,'” says Mike Cessario, the beverage startup’s co-founder and CEO.
For public good, not for profit.
A professor’s "antithesis" to self-aggrandizing personal websites
by
Kai Ryssdal
and Maria Hollenhorst
Sep 22, 2022
“It's meant to illustrate the vanity of human pretensions,” says Karl Aquino of the University of British Columbia.
The strategy behind sonic logos, like Netflix’s startup chime
by
Kai Ryssdal
and Maria Hollenhorst
Jan 3, 2022
Sound has a "powerful ability to prime your brain for what's coming,” said Dallas Taylor, host of a podcast about sound.
Dollar Tree raises prices
Sep 30, 2021
A look at what happens when inflation and supply chain problems outrun your business model.